Website Development & Renovation
Step aside soapbox orators and flyers nailed to posts. Technology has given us a new set of tools to get our beliefs, values, interests, products and services out into the world. A website on the World Wide Web. The purpose of this relatively new style of Marketing remains the same. To reach potential customers or users.
Website development or the renovation of an existing website generates opportunities for businesses to grow their audiences and increase their active customer base. A website is not a one-size-fits-all proposition.
What is a Website
A successful website is not an overnight achievement. A ‘business card’ website is a single page with a business name, an address and a phone number. A website which the search engines are more likely to find is a ‘5 page Standard Website’. Home Page, About Page, Services Page, Contact Page and Articles Page. Adding a Privacy Policy Page and a Terms of Use page is the Rx minimum recommendation for a Standard Website. Every business is different and their marketing needs distinctive. The form and style of a Standard Website has endless variations while conforming to a 5 Page blueprint.
The 7 Steps of Website Development
1. Research & Discovery
We will work with you to discover what makes your business unique , what makes your customers feel special, what are your main competitors doing, where you want your business to be.. This discovery stage helps to determine the way forward.
4. Set the Marketing Budget
Business routinely invests 5% of their turnover to stay visible with up to 10% where business is growing or expanding. Your circumstances, location, competitor profile and expected ROI (return on investment) will shape your decision making and your Online Marketing Strategy. Unless you wish to Do-It-Yourself for certain aspects, there are ongoing expenses with Online marketing strategies. Factoring these expenses into your financial structures is important.
2. Define & Refine
What is the purpose of the website? What is the call-to-action? What do you want the visitor to do? What is special about you, your idea, your business? These and other questions add to the picture
5. Define & Refine
What is the purpose of the website? What is the call-to-action? What do you want the visitor to do? What is special about you, your idea, your business? These and other questions add to the picture
7. Implement the Plan
Acquiring new customers is an unprecise science. It does take time. However, the sooner you are visible online, the sooner you will be seen. Get started on the foundations and the backend of your new website.
3. Sculpt the Website Plan
Your plan may include: Standard 5 Page website, eCommerce for products, or Gallery of services. You may want to add: Search Engine Optimisation and all manner of things. A plan doesn’t have to be complex, but it will help you stay on track.
6. Measure & Review
Online technologies can measure almost everything. Visitors to your website (traffic), how long they stay, which pages they read, which pages they don’t like, when they return. A cascade of statistics to make your head spin. Information relating to your website, your advertising or email campaigns all quickly highlight elements that can be modified and improved.
Get In Touch
A conversation can start with something as simple as a question like “Can Rx take over a website from a DIY platform?”